Homegrown Foods saw China as a place with huge potential for reversing the current fast-food trend by setting the benchmark in agriculture while advocating the benefits of eating premium, sustainable clean food. So the search was on for organic ingredients produced with integrity...
In early 2009, we initiated contact with local farms that shared our vision. The area covered extends from the northern New Territories of Hong Kong to across the border in China. Testing, testing and more stringent testing of produce from these farms followed - and relationships between us and the farmers were established. By mid-2009, this clean and sustainable produce was incorporated into recipes at Posto Pubblico - Hong Kong's original New York Italian Osteria.
Proven demand and ample supply unveiled an opportunity - why not make such ingredients readily available to consumers through a direct-to-household service?
Homegrown Foods was officially launched in mid-2010. The initial two delivery districts quickly extended to eight in just a few months. As a service provider whose core valuesinclude putting the consumer first, Homegrown Foods now delivers to most anywhere in Hong Kong, 7 days a week.
Mission | Premium clean food at its peak, from our local farms to your table
Premium clean food at its peak - from our farms to your table Homegrown Foods is dedicated to promoting healthy lifestyles by offering food that is at its nutritional and palatable peak. We partner with local family farms that use a convenient and economical system to harvest crops at their optimal ripeness - to bring you locally-grown, organic food that tastes better and is better for you.
Putting 'our mission' where our mouth is - random independent testing with Enviro Labs (the world's leading inspection, verification, testing and certification company) is done annually.
Local vs. long distance
Looks can be deceiving. Taste is defining. Overseas produce are picked before they fully ripen to offset the long distance they must travel before arriving to you ‘fresh’. By the time they hit the supermarket shelves, their ripeness has occurred over a course of many miles traveled on an airplane in darkness. Their nutrition and flavor fall well short of their potential - having been plucked too early from the vine, branch or earth that provides continuing nutrients.
Our team is the perennial touch-point across our product and our service.
They are empowered with knowledge to do the job at hand effectively and efficiently. They are infused with an enthusiasm that spills over into what you finally get from us - exceptional-tasting produce grown with love by our farmers or a smile that you can hear over the phone as we personally answer your enquiries.
We are only as good as our people. Which is why we have such good people.
In what we do... It makes us more aware, more focused, more motivated to take the initiative and constantly strive to improve. And always do more for our customer.
In what we believe...
Choice is so important to our customer. From payment options to customized boxes to delivery times, we feel that this investment in your freedom to choose is money well spent. And a healthier, cleaner environment and lifestyle is possible if we increase the local organic agricultural community with your support.
From our packers to our customer representatives, every one of our team knows the product. We meet with our farmers weekly to discuss upcoming harvests, plan new production items to increase the variety of offerings, QC each vegetable prior to packing, and provide human customer service that you can reach anytime.
For the love of nature...
Our designated team ensures that our farmers are using natural methods that encourage sustainability by improving the local environment. We provide annual audits that include testing for heavy metals and pesticides. And we source from multiple local farms to provide more variety and stability to our customers, while encouraging local farmers to farm naturally.
We aim to establish the connection between local producers and local consumers. A connection that will improve our health and the health of our land.